Introduction to Product Management
- Defining Product Management.
- Roles and responsibilities of a Product Manager.
- Key skills in Product Management.
- Trends in Product Management.
- Product Management vs Project Management.
- Course Assessment 1
Product Strategy
- Defining Product vision and mission.
- Setting product goals and objectives.
- Defining & developing product road map.
- Identifying target markets and segments.
- Competitive analysis and differentiation.
- Course Assessment 2
Idea generation and validation
- Identifying market needs and opportunities.
- Customer and user research.
- Idea validation.
- Building Minimum Valuable Prototype (not product).
- Market research and competitive analysis.
- Value proposition design.
- Course Assessment 3
Agile Product Management
- The Agile Manifesto.
- Scrum and Kanban techniques.
- Design Thinking.
- UI & UX Fundamentals.
- Metadata & Information Architecture (IA).
- Course Assessment 4.
Market Research and Product Development
- Primary and secondary research methods.
- Research findings and data analysis.
- KPIs and metrics.
- Product development, testing and risk mitigation.
- Quality Assurance (QA).
- Course Assessment 5.
Product Lifecycle Management
- Product launch.
- Product Team.
- Marketing.
- Product lifecycle phases.
- Portfolio management & resource allocation.
- Legal and ethical considerations in product management.
- Course Assessment 6.
Role of Innovation in Product Management
- Understanding innovation.
- The trilogy of innovation.
- Innovation Strategy.
- Myths about innovation.
- The innovation funnel.
- Innovation models: lean & stage gate.
- Organizing & leading innovation.
- Course Assessment 7.
End of Course Project
- Identify a product & develop its product strategy.
- Develop a product lifecycle for the above.
- Present the above to the course tutor.
